Geyna, founder of Sugar & Sall bakery

Me in the kitchen!

Hi, I'm Geyna.

I started Sugar & Sall in my tiny London kitchen while my little one was asleep. What started as a late-night baking hustle has turned into my full-time dream.

I'm a single mum building a future out of butter, flour, and sugar. There's no factory line here, no corporate templates—just me, a whisk, and a lot of joy.

Every single brownie, cookie, and custom cake that leaves this house is made entirely by hand, with genuine care and the best ingredients I can find. When you order from me, you're directly supporting a small family.

Thank you for being part of our story! x

Camera Roll

Vanilla cake with pink flowers and gold

Florals & gold

Fresh cookies cooling on a rack
Blue marble ocean-themed cake

Ocean vibes

Biscoff stuffed cookie cross-sections

Stuffed to the max

Green graduation cake with mortarboard

Congrats grad!

Cheese and charcuterie platter

Party spread! Did this for a 5th birthday

Spider-Man and Sonic two-tier cake

Spider-Man x Sonic

Kinder Bueno stuffed cookie
Dragon Ball Z two-tier cake

Dragon Ball Z cake

Box of fresh cinnamon rolls

Warm cinnamon rolls

Fruit platter with mango and berries

Fruit platter

Dinosaur volcano cake

Dino party!

Sugar & Sall branded cookie box

The famous cookie box

Dark chocolate heart birthday cake
Brunch platter with pastries and fruit

Brunch spread

Heart-shaped birthday cake
Cookies cooling close-up

Cooling down

Triple chocolate cookie cross-section

Triple choc